One Bangkok Retail is a defining pillar of One Bangkok, bringing together world-class shopping, dining, and lifestyle experiences within a premier urban destination. The retail offering spans two distinct yet seamlessly connected zones currently in operation: Parade and The Storeys.

1. Two Years of Milestones and Commercial Momentum

Today, One Bangkok Retail has progressed beyond its initial launch phase to firmly establish itself as “A Destination People Choose to Visit”.

Since opening two years ago, One Bangkok Retail has evolved into a vibrant urban lifestyle ecosystem that connects people, brands, and experiences, positioning itself as a leading retail and lifestyle destination in Bangkok.

Now stepping into its next chapter of growth under the concept of ‘The Next Chapter of One Bangkok Retail’, the destination continues to introduce new brands, elevated experiences, and compelling reasons to visit. Serving as the beating heart, driving energy and vitality throughout the district, it strives to deliver new inspirations so people always choose to make One Bangkok part of their everyday lives.

Retail Momentum

• 40+ Million Visitors: Welcomed over 40 million visitors per year.
• 96% Occupancy: Retail occupancy currently stands at approximately 96%, with projections to reach 98% by the end of 2026.
• +50% Total Retail Sales: Total retail sales have surged by more than 50% year-on-year, propelled by ongoing store openings and strong business performance after two full years of operation.
• 300,000+ Members: The One Bangkok membership base has surpassed 300,000 patrons, reflecting an expanding customer community and engagement with the project.

2. A Platform for Flagship Retail

For One Bangkok, retail leasing is not merely an exercise in filling space. Rather, the priority lies in curating and delivering fresh, meaningful, and value-driven experiences to patrons whilst setting new benchmarks for Bangkok's retail sector.

• Iconic Flagship Stores: Benchmark standalone boutiques, including Rolex, Patek Philippe, On Store, Cova Bangkok, BOSS, BOSS Café, and Carnival.
• Experiential Retail: Purpose-built environments thoughtfully designed to deliver exceptional experiences including TECHHOUSE by Dotlife, Sarapad Thai, One Ultra Screens, The Decorum Park House, Tsutaya Bookstore, Swatch, Jim Thompson, Jim’s Terrace, The Wireless Club, HarborLand, and THANN.
• Dining Destination: Gastronomic anchors including MITSUKOSHI DEPACHIKA, WOLFGANG’S STEAKHOUSE, Bardo, Baan Suriyasai, and Chang Canvas.

Boasting over 400 food and beverage destinations and more than 500 fashion and lifestyle brands, this portfolio demonstrates that leading global and domestic brands do not view One Bangkok as merely another retail site, but as a premier platform to showcase their finest concepts.

3. From Retail Project to Lifestyle Destination

One Bangkok Retail does not set out to be purely a shopping destination; it is designed to become an essential rhythm in people’s daily routines.

Today, visitors frequent One Bangkok for a multitude of pursuits: to work, shop, dine, socialise, attend events, exercise, and spend quality time with families as well as within the pet-friendly community.

One of One Bangkok Retail’s key strategies is “Creating Reasons to Come Back.”  The district is curated as an energetic, colourful destination 365 days a year through a continuous calendar of seasonal programming and public activations that consistently create reasons to return:

• Signature Events & Seasonal Moments: Landmark cultural festivities including the Lunar New Year Festival, Maha Songkran Festival, Pride Month celebrations, the festive highlight Onederous Christmas, the premier One Bangkok Countdown Celebration, as well as family-centric occasions such as Children’s Day and Mother’s Day.
• Community & Lifestyle Activations: Urban lifestyle initiatives including community running clubs, outdoor and garden concerts, creative markets, and art workshops.
• Tenant & Third-Party Collaborations: Strategic brand collaborations, fandom events featuring celebrated international and Thai talents, and exclusive product showcases.

4. One Bangkok Membership: "From Growth to Deeper Engagement"

Supported by an active membership base surpassing 300,000 patrons, One Bangkok deploys an integrated marketing approach in partnership with its tenant network to cultivate long-term customer affinity across three strategic pillars:

• Grow: Continually expanding the customer base through cross-platform acquisition, premium corporate alliances, and tailored tenant privileges.
• Create Meaningful Engagement: Cultivating lasting relationships through exclusive access to member-only events.
• Deepen Loyalty: Delivering incentives to encourage repeat visitation and sustained expenditure.

5. The Next Chapter: New Brands, New Flagships, Elevated Experiences

A curated cohort of global brands, innovative flagship store formats, and multi-sensory experiences are poised to be launched. Across fashion, dining, lifestyle, and entertainment, future expansion will not simply focus on store volume, but will be guided strictly by quality, relevance, and uniqueness:

• Tsutaya Bookstore: The inaugural Thailand branch of this internationally renowned cultural and lifestyle concept store (Opening October 2026).
• Edikted: The popular US-founded contemporary streetwear label debuting its presence in Asia (Opening October 2026).
• HarborLand Island: A brand-new indoor water park and family entertainment concept  (Opening October 2026).
• New Concept of Nightlife Entertainment: A dynamic new nightlife and entertainment destination by Tic Tac Toe group spanning nearly 1,000 sq.m., comprising Yoru, Checkmate, and Hotline (Opening November 2026).
• New Dining Experiences: One Bangkok Retail continues to enrich its culinary landscape with distinctive, destination-worthy concepts, including:
  • Ruay Mitr Boiled Rice
  • Yamashita Honki Udon
  • Haku Sushi Bar
  • A New Concept from Shabu Baru Group

Each chosen to offer patrons fresh flavours and compelling new reasons to visit.

6. A Growing One Bangkok Ecosystem: Unlocking the Full One Bangkok Ecosystem

Entering its next phase from year 3 onwards, the One Bangkok Retail ecosystem will grow even stronger and more complete, powered by the expanding community of office professionals, hotel guests, and residents across the district. Complemented by seamless links to public transit and surrounding green spaces, the development is fully primed to welcome quality tourists, business travellers, and the international MICE market—effortlessly bringing work, shopping, dining, leisure, and public life together into one integrated destination.

• POST 1928: One Bangkok is currently programming and developing POST 1928 to welcome new brands and concepts, crafting a progressive retail experience tailored to evolving consumer behaviour and future market directions.

7. The Celebration Continues

A series of seasonal marketing campaigns and public events will animate the district throughout the final quarter of the year:

• 2nd Anniversary Campaign — “Better Twogether, Double the Joy”: offering double-tier rewards (1 October – 13 November 2026).
• One Oktoberfest: A metropolitan cultural and gastronomic celebration inspired by Munich’s traditional festival, featuring food, drinks, live musical acts, and open-air social gatherings for a vibrant urban lifestyle experience. (28 October – 1 November 2026).
• Onederous Christmas 2026: The district's hallmark festive celebration returns on a grand scale under the creative theme “A Onederous Voyage”.
• One Bangkok Countdown Celebration 2027: A flagship New Year’s Eve spectacle featuring immersive light, sound, fireworks, drone displays, and performances from world-class and local artists.

One Bangkok remains dedicated to advancing its position as a premier retail and lifestyle destination for the city—continually introducing new brands, fresh experiences, and meaningful reasons for patrons to return time and time again.

For One Bangkok — the past two years are just the beginning.